NEW FOR 2014
The Olympics. X-Factor. The Rich List. The Nobel Prize. Everywhere you look: competition - for fame, money, attention, status. Being top seems to be everything - but what is it costing all of us?

We depend on competition and expect it to identify the best, make complicated decisions easy and to motivate the lazy and inspire the dreamers. But, as Margaret Heffernan shows in this eye-opening look at competition, it regularly produces just what we don't want.

"In clear, flowing prose, the book made me think long and hard about how the pace and priorities of our daily lives can hinder our ability to live as decently and as truthfully as we can."

New York Times
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Margaret Heffernan is an entrepreneur, CEO, writer and keynote speaker.
Her motto: "Let's not play the game, let's change it."

Her new book is A Bigger Prize: Competition crushes creativity by narrowing our focus, disengaging our sense of freedom and responsibility and undermining trust. Innovation requires just the opposite: open and generous minds, working with trust, personal commitment and generosity. The relationships or their outcome: which is the bigger prize?